ChocoCarte
Branding/Packaging
A travel-inspired chocolate brand where each bar captures the essence of a city, wrapped in packaging designed like a postcard—complete with space on the back to write a note and gift to a friend.
ChocoCarte is a premium chocolate brand that brings the flavors of the world to life. Each bar is inspired by a different city, featuring locally inspired ingredients and packaging designed to resemble a vintage postcard. With space on the back to write a note, ChocoCarte transforms chocolate into a thoughtful, travel-inspired gift—an edible memory from around the world.
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Taste the world with every bite.
The illustrative style of ChocoCarte features delicate linework cityscapes that capture the essence of each destination with an elegant yet inviting charm. The soft pastel and warm color palette evokes a sense of nostalgia, inspired by vintage postcards and the gentle hues of sunlit streets. Each design reflects the city’s unique atmosphere while maintaining a cohesive, dreamy aesthetic that enhances the storytelling behind every chocolate bar.
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The flavors are thoughtfully curated to represent the heart of each city. Rome blends bold espresso and hazelnut, reminiscent of rich Italian cafés. Jaipur pairs rose and cardamom, celebrating the fragrant, spiced elegance of Indian sweets. Paris indulges in the delicate harmony of lavender and almond, evoking the charm of French patisseries. Kyoto is a floral delight with the essence of cherry blossoms, paying homage to Japan’s seasonal beauty. Mexico City offers a bold fusion of chili and cinnamon, inspired by the warmth and vibrancy of Mexican chocolate traditions.
WRITE A NOTE ON THE PACKAGING, AND SHARE IT AS A GIFT!
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The ChocoCarte logo is designed to resemble a vintage postage stamp, reinforcing the brand’s travel-inspired concept. The stamp-like shape, paired with elegant typography and delicate detailing, evokes the nostalgia of sending and receiving postcards from around the world. Just like a cherished keepsake from a journey, the logo embodies the idea of collecting flavors and experiences, one destination at a time.
The color palette of ChocoCarte is a harmonious blend of soft pastels and warm, inviting tones, inspired by the hues of vintage postcards and sunlit cityscapes. Each shade is carefully chosen to reflect the essence of its destination—whether it’s the blush of cherry blossoms in Kyoto, the golden glow of Jaipur’s palaces, or the rich, earthy warmth of Mexico City’s spice markets. The result is a timeless and elegant aesthetic that enhances the storytelling behind every chocolate bar.
COLOR PALETTE
During the design process, several logo concepts were explored to best capture the essence of ChocoCarte. The poststamp seamlessly ties into the postcard-style packaging while evoking the nostalgia of sending and receiving flavors from around the world.
EARLY LOGO CONCEPTS
PRODUCT PHOTOGRAPHY
INSPIRATION
